Knowing how to create content is only half the job.
The creators who consistently get brand deals are usually not the ones waiting around hoping a brand notices them.
They build relationships.
They understand one simple thing:
Brands are not looking for influencers. They are looking for people who can help them get attention, trust, and customers.
Your message should never feel like:
“Please pay me because I have followers.”
It should feel like:
“I understand your business, and I have an idea that could help.”
That’s actually why we built the Brand Outreach Assistant — to help creators like you skip the guesswork and send pitches that actually get replies.
Script 1: Bilingual Cold Pitch Email for a Hong Kong Local Business
Example:
You are a Hong Kong creator with 1,800 followers.
You love cafés, have good engagement, and want to approach an independent coffee shop.
Subject: Collaboration idea for [Coffee Shop Name] ☕
Hi [Name/Team],
I’m [Your Name], a Hong Kong content creator focusing on discovering local cafés and hidden lifestyle spots.
I recently came across [Coffee Shop Name] and really liked the atmosphere, especially [specific detail — coffee, interior, location, concept].
I had an idea for a short Instagram Reel showing the experience from a customer’s perspective — not just the food/drink, but the feeling of visiting your café.
My audience is still growing (around 1,800 followers), but I focus on creating genuine local content and building strong engagement with people who love discovering Hong Kong spots.
I would love to explore a possible collaboration if you are interested.
我覺得你哋間店好有特色，所以想分享俾更多香港人知道。
如果有興趣，我可以分享一下我的內容方向同合作想法 😊
Thank you!
[Your Name]
[Instagram Link]
Why this works:
You are honest about your size.
You are not pretending to be a celebrity.
You are selling your strength:
trust + local audience + content quality.
This email template works great for cold outreach. If you want to customise it even further, B2I Hub’s Brand Outreach Assistant lets you choose from 5 pitch goals — from first collaboration to long-term partnership — and generates a ready-to-send email in seconds.
Script 2: Instagram DM Follow-Up
Use this after you have already engaged with the brand.
Example:
You have liked their posts, visited, or tagged them.
Hi! 👋
I’ve been following your page for a while and really love what you’re doing.
I’m a Hong Kong creator sharing local food/lifestyle discoveries, and I recently had an idea for a Reel featuring your brand.
I think my audience would genuinely enjoy discovering you.
Would you be open to chatting about a possible collaboration? 😊
Keep it short.
Instagram is not an email.
Nobody wants to read an essay in DMs.
Script 3: After a Successful Free Collaboration
This is where many creators miss the opportunity.
After you create good results:
Do not disappear.
Follow up.
Hi [Name]!
Thanks again for letting me create content for you.
I really enjoyed working with your team, and I’m happy that the content connected with my audience.
I’d love to explore future collaborations as well.
I’m building more structured brand packages now, so if you have upcoming launches/events, I’d be happy to discuss ideas.
Thank you again 😊
You are moving from:
“One-time creator”
to:
“Marketing partner”
The 7-Day First Brand Deal Challenge
You do not need to spend 6 months preparing.
Start.
Day 1: Audit Your Profile
Check:
✅ Is your niche obvious?
✅ Does your bio explain what you create?
✅ Is your email visible?
✅ Do your first 9 posts look brand-friendly?
Fix anything confusing.Check:
✅ Is your niche obvious?
✅ Does your bio explain what you create?
✅ Is your email visible?
✅ Do your first 9 posts look brand-friendly?
Fix anything confusing.
Day 2: Build Your Creator Portfolio
Create:
3–5 example posts.
They can be unpaid.
Examples:
- Visit a café
- Review a product you own
- Explore a Hong Kong location
Make the content look like a paid campaign.
Day 3: Create Your Brand List
Find 30 businesses.
Split:
10 cafés/restaurants
10 lifestyle brands
10 shops/services
Choose brands you genuinely like.
Day 4: Research The Brand
Before contacting:
Find:
- their Instagram
- their website
- their style
- their current marketing
Think:
“What content would actually help them?”
Day 5: Send Your First 5 Pitches
Not 50.
Five quality messages.
Track:
Brand:
Date contacted:
Reply:
Follow-up date:
Not sure what to say? Use the templates above — or let the Brand Outreach Assistant write one for you in under 2 minutes. It’s free, and it’s built for Hong Kong creators.
Day 6: Improve Your Content
Post something new.
Show brands:
You are active.
You create consistently.
You understand your audience.
Day 7: Follow Up
Most opportunities do not happen from the first message.
Send:
“Hi! Just following up in case you missed my previous message 😊”
Simple.
Professional.
Final Thoughts: Treat Yourself Like a Small Business
The biggest mindset shift:
You are not asking brands for a favour.
You are offering something valuable.
Hong Kong has thousands of small businesses that need attention.
They need:
- authentic content
- local voices
- people who understand their customers
You do not need to become the biggest creator.
You need to become the right creator for the right brand.
The creators who start early, build relationships, and treat content seriously will be the ones who benefit most as Hong Kong’s creator economy continues growing.
Your first brand deal is not the finish line.
It is proof that your creator business has started.
Ready to Land Your First Deal?
B2I Hub connects Hong Kong businesses directly with creators — no agencies, no commissions, no middlemen.
Two new features to help you get started:
For Creators: Brand Outreach Assistant
✅ Choose from 5 pitch goals — from first collaboration to long-term partnership
✅ Get a complete, ready-to-use pitch in minutes
✅ Send professional emails to brands — even if you’ve never done it before
For Businesses: Campaign Assistant
✅ Choose from 7 campaign goals — from product launches to brand awareness
✅ Get a complete, ready-to-use campaign brief in minutes
✅ Find and message the right creators for your brand
Whether you’re a creator landing your first deal or a business launching your first campaign — B2I Hub makes it simple.
Create your free profile today.
New to creator branding? Read Part 1: How to Become Brand-Ready →
Not sure where to find deals? Read Part 2: Where Hong Kong Micro-Influencers Find Paid Brand Deals →
Want to know what to charge? Read Part 3: Hong Kong Influencer Rates 2026 →